Why controlling sound is so important
Acoustic absorption plays a vital role in shaping how we hear and experience sound in any space—whether it's a recording studio, restaurant, office, or home. Without treatment, sound waves bounce off hard surfaces, creating long and unpleasant reverberation times. This can blur detail, mask the original sound source, and make communication or listening uncomfortable. Read More

How sound absorption actually works
To absorb sound efficiently without taking up unnecessary space, a material must be porous—packed with tiny air pockets. As a sound wave travels through this labyrinth of fibres or cells, it repeatedly transitions from air to solid and back again. Each transition creates friction, converting a small portion of the wave’s energy into heat (imperceptibly low). This gradual loss of energy is called dissipation. Read More

Diffusion and absorption
While diffusion and absorption are technically opposites, they are often used together to achieve balanced acoustics. Absorption works by removing sound energy from a space, helping to create a quieter, more controlled environment. Diffusion, on the other hand, is designed to scatter sound energy rather than eliminate it—preserving a room’s liveliness while avoiding harsh echoes or focused reflections. Read More

Treatment Vs Proofing
Sound treatment and soundproofing are often confused, but they serve very different purposes. Treatment focuses on improving the acoustic quality within a room—reducing echo and creating a more controlled listening environment. Soundproofing, on the other hand, is all about preventing sound from entering or leaving a space. It deals with sound isolation, not sound control. Read More

Densities and gas flow resistivity
There is often some confusion in the audio community relating to densities and different absorption materials. The most common misunderstanding is that density is mostly relevant as it is titled on most insulation products, when in fact a more translatable unit of measurement is 'gas flow resistivity’. Read More

Absorption coefficients, Noise Reduction Coefficients (NRC) and R-values
Absorption coefficients are often found on charts for displaying the performance of sound performance on a given insulation. Read More

Polyester vs other insulation absorbers
We use Polyester insulation in all of our products for a number of reasons. One standout factor that Polyester has over other insulation materials is that it's 100% allergy free. The batts contain no breathable fibers and poses no potential health risks, whereas others do. Read More

The mis-marketed achrosity, ‘foam’
Often when people treat a room, they do so with low density, inexpensive foam. Why? Because it’s cheap to make and lightweight, it is easily sent around the world from large manufacturers. Read More
